Introduction to Augmented Reality in Social Media
Augmented reality (AR) is becoming increasingly popular on social media platforms. After Snapchat pioneered the usage of AR, other platforms like Facebook, Instagram, Pinterest, and TikTok have launched their very own lenses, filters, and effects. As a result, AR is proving its value not just for branding and entertainment but additionally for commerce.
Impact of the Pandemic on AR Adoption
The COVID-19 pandemic has affected marketers’ interest in using AR in social media. With many retail stores shutting down, some marketers have invested more in AR to supply virtual try-on and other experiences which are typically only available in-store. Several social media properties now enable try-on inside their apps, making it easier for users to interact with products virtually.
AR Usage on Social Networks
In 2020, it is predicted that 43.7 million people will use social network AR at the very least once per 30 days, representing 20.8% of social network users. Snapchat is predicted to be the predominant platform for AR usage. This significant variety of users indicates a growing interest in AR technology and its potential for marketing and entertainment.
New AR Features on Social Platforms
Social media platforms are constantly updating their AR features to boost user experience. For example, Snapchat introduced several updates in June, including machine-learning models and Local Lenses. Facebook is rolling out AR promoting, and Instagram is adding try-on features. Although TikTok and Pinterest are still within the early stages of their AR development, they mustn’t be ruled out as potential competitors in the long run.
Marketing Use Cases for Social AR
The most distinguished marketing use cases for social AR beyond entertainment are virtually trying on makeup, sunglasses, and shoes. AR can also be getting used for cause-related awareness and location-based overlays that augment a user’s real-world environment. However, the pandemic has slowed progress on the latter front. As AR technology continues to evolve, we are able to expect to see more revolutionary marketing use cases emerge.
Conclusion
In conclusion, augmented reality is becoming a vital a part of social media, offering a spread of opportunities for marketing, entertainment, and commerce. As the technology continues to advance, we are able to expect to see more social media platforms incorporating AR features and more marketers using AR to achieve their goal audiences. With its ability to boost user experience and supply interactive experiences, AR is prone to play a big role in the long run of social media.
