Introduction to TCL’s Innovative Marketing Initiative
TCL, a number one consumer electronics brand and a dominant player in the worldwide TV industry, has launched an modern marketing initiative. This initiative includes an AR Instagram Filter with the tagline ‘Meet SRH stars with TCL’s AR filter’ and an AR web game called ‘Ultra Vivid Cricket’. The goal is to create engagement amongst cricket fans, particularly those that support the Sunrisers Hyderabad (SRH) team.
The AR Instagram Filter
The AR Instagram filter is an element of TCL’s #PitchPerfectView campaign. It leverages Augmented Reality (AR) technology to have interaction SRH fans. Users can take an image with their favorite SRH team player and post it on social media using the hashtag #PitchPerfectPicture. This unique filter allows users to point out their support for the team in a creative way. The response to the filter has been great, and it is predicted to draw more users by the tip of the campaign.
Response to the Initiative
Commenting on the announcement, Philip Xia, CEO of TCL India, said, "The AR filter has evoked conversations concerning the brand and has created engagements across the SRH fanbase to spice up the cohesion. The buzz created by it across social media platforms has creatively brought fans closer to their favorite team and players."
The AR Web Game – Ultra Vivid Cricket
In addition to the AR filter, TCL has launched the AR web game ‘Ultra Vivid Cricket’ for SRH fans. This game allows players to enjoy the largest cricket carnival in India in a sensible manner. Players should rating 35 runs by hitting 12 balls with the swipe of their finger. The highest rating that may be hit is 5. If a user fails to attain 35, they’ll get an additional ball by answering questions related to TCL and SRH throughout the game.
Integrating Tech Advancements
In the fast-paced, digitally driven world, TCL is integrating tech advancements through AR filters and AR-based web games to extend cricket engagement amongst Indian fans. As a number one name in the worldwide TV industry, TCL continues to make inroads to redefine the Indian TV industry by excelling in its prowess to embed intuitive and futuristic technologies.
Conclusion
TCL’s modern marketing initiative, including the AR Instagram filter and the AR web game ‘Ultra Vivid Cricket’, is a step towards creating a singular experience for cricket fans. By leveraging AR technology, TCL goals to bring fans closer to their favorite team and players, while also promoting its brand. With its commitment to integrating tech advancements, TCL is about to make a major impact within the Indian TV industry and beyond.
