Honeycomb Cereal Teams Up with Terry Crews for AR Experience to Motivate Kids
Overall, the collaboration between Honeycomb cereal and Terry Crews for an augmented reality mobile experience is sure to capture the attention of younger audiences. With the inclusion of two engaging experiences, HoneyRun and Big Bee Motivations, kids can enjoy a fun game and receive uplifting messages from Crews himself.
The use of AR in marketing continues to be a popular trend, with brands like Kind Snacks and Circle K also utilizing the technology to connect with consumers in a unique way. Honeycomb’s clear disclosure that the experience is an ad is a smart move, especially when targeting younger audiences who may be more sensitive to stealth marketing tactics.
As families gear up for the back-to-school season, campaigns like this one from Honeycomb provide a positive and motivational message for kids. With Crews’ infectious energy and the interactive nature of the AR experience, it’s sure to be a hit with both parents and children alike.
In addition to his work with Honeycomb, Crews’ recent venture into founding his own agency, Super Serious, shows his commitment to creating engaging and approachable marketing campaigns. This collaboration with Honeycomb is just one example of how brands can leverage celebrity partnerships and innovative technology to connect with their target audience in a meaningful way.
