From Retailers to Auto Manufacturers to Higher Education, Companies Are Embracing Augmented Reality
Augmented reality (AR) is a technology that mixes the digital world with our physical surroundings, offering recent and modern ways for firms to market themselves and connect with their audience. In this text, we’ll explore six outstanding AR campaigns, analyzing how they’re setting firms aside from their competitors and what we will learn from them.
AR at Macy’s: Cosmetic Sampling
Macy’s, a well known retailer, is using AR to assist customers try on makeup shades virtually. The company’s mobile app allows users to check over 1,000 shades, making it easier for people to seek out the suitable color for them, even when shopping online. This feature is a component of Macy’s larger investment in technology, aimed toward enhancing the web and in-store experience.
Ford’s AR Filter: Exploring New SUVs
Ford, an auto manufacturer, collaborated with Snapchat to create an AR filter featuring its EcoSport mini SUV. The filter allows users to put the 3D model of the automotive of their surroundings, giving them a greater understanding of its features and capabilities. This modern approach helped Ford reach a younger demographic and stay competitive out there.
The BBC’s AR App: Curiosity Sparking
The British Broadcasting Corporation (BBC) used AR to advertise its recent TV series, "Civilisations." The app allows users to tour museum exhibits related to the show, interact with them, and gain a deeper understanding of the content. The app was well-received, with users praising its ease of use and high-quality production.
Mercedes-Benz’s AR Training
Mercedes-Benz, a number one automotive manufacturer, is using AR to reinforce worker training. The company has partnered with Microsoft to make use of AR headsets to present employees a more immersive and interactive learning experience. This approach helps to enhance productivity and worker engagement.
YouVisit’s AR Campus Tours
YouVisit, an organization specializing in virtual reality experiences, has launched an AR app that permits users to take virtual tours of school campuses. The app provides a bird’s-eye view of the campus and allows users to explore the encompassing community. This modern approach helps to extend inquiries and physical visits to high schools.
Lowe’s AR: Helping People Imagine Possibilities
Lowe’s, a house improvement brand, is using AR to assist people visualize their home renovation ideas. The company’s app allows users to put life-sized products from its catalog of their outdoor spaces, giving them a greater understanding of the chances. This feature is a component of Lowe’s larger effort to make use of AR in various ways, including in-store navigation.
Conclusion
The examples above show how firms are using AR to unravel specific business needs or connect with their audience. Whether it’s helping customers try on makeup shades or providing a virtual tour of a faculty campus, AR is transforming the best way firms market themselves and interact with their customers. By adopting this technology, businesses can set themselves aside from their competitors and create recent and modern ways to have interaction with their audience.
