Introduction to AR Revolution
The AR revolution has arrived, and by 2025, nearly 75% of the worldwide population and just about all individuals who use social/communication apps might be frequent AR users. Consumers are striding ahead, and types are catching up. AR can also be a robust tool to counterpoint the world around you, connect with others, and fuel self-improvement. Whether you’re a startup or a longtime business, it’s crucial to regulate AR technologies to predict where the industry is headed and how one can profit from it.
Top AR Trends to Watch
Here are the highest AR trends to observe in 2023.
Greater Adoption of AR on Mobile Phones
Augmented Reality is important since it combines the facility of computing with what we see and experience in real life. It enables us to make use of computing in a well-known setting, seamlessly integrating technology into our lives. With this in mind, the technology will inevitably see increased adoption. Smartphones might be a serious driver of this adoption, as each the web and hardware change into more accessible and inexpensive to all. Because of the inevitable mobile usage boom, it’s estimated that by the tip of 2023, roughly 40% of India’s Gen Z and Millennial population might be frequent AR users.
Further Enhanced Customer Experience with AR Shopping Tools
Who wouldn’t like to try products before buying them from the comfort of their home? AR helps you do exactly that, transforming the shopping experience by allowing retailers to create an immersive experience for users. Be it virtual fitting rooms or AR lenses that allow users to try shoes, clothes, make-up, eyewear, and other accessories, AR has opened up a totally recent way of shopping. From high-end global fashion brands like ‘Gucci’ to homegrown brands like MamaEarth and MyGlamm, all are adopting Augmented Reality to supply a novel and personalized AR-enabled shopping experience.
95% of Indian Gen Z are curious about using Augmented Reality (AR) for shopping, and this will be attributed to the event on this space resulting in the provision of technologies. For instance, True Size Technology by Snap Inc. Such technology powers AR Try-on lenses to adapt to the user’s face and appear as in the event that they try on the product in person in a frictionless manner. As technology continues to evolve the connection between AR and consumers, shoppers can expect an extra enhanced and more immersive experience hereon.
Aw’AR’eness
AR, like all other technology, has limitless applications. Have you ever considered how Augmented Reality will be used for good? Snapchat has quite a few examples of AR getting used to lift awareness about various topics. On World Restart a Heart Day, a CP(A)R- a life-saving lens assisted in raising awareness and imparting suggestions and knowledge about CPR, with the goal of enabling users to help each other within the event of an unlucky emergency. Furthermore, AR’s interactive and attractive abilities will help people try the technology out of curiosity.
AR-Based Marketing Campaigns for The Win
Over the years, we’ve witnessed drastic modifications in how brands advertise and market their services and products. Innovation has been the predominant catalyst for the witnessed changes. The advent and the recent innovations in AR have gotten various brands to leap on the wagon and use this technology in essentially the most efficient way, making it a component of a brand’s 360-degree media mix. Brands and marketers are creating interactive ads, interactive experiences in physical stores, and even creative lenses with the usage of this technology. AR’s potential in maximizing consumer deepening and strengthening efforts will be studied from a really recent example of how one in all India’s leading brands used the technology in its marketing strategy.
Conclusion
In conclusion, the highest AR trends to observe in 2023 include the greater adoption of AR on mobile phones, further enhanced customer experience with AR shopping tools, Aw’AR’eness, and AR-based marketing campaigns for the win. With quick access to AR for users today and the ROI witnessed from integrating AR in marketing campaigns, the technology has change into an integral a part of the marketing mix in the long run, with revenue within the AR promoting segment estimated to achieve 216.60 million US dollars by 2027. The writer is an Interim – Market Development Lead, Snap Inc.
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