Exploring the Future of AR and VR: Insights from Marketing Leaders
At a recent roundtable event with marketing leaders in the augmented reality (AR) and virtual reality (VR) spaces, the conversation centered around the future of these rapidly evolving technologies. Each leader shared their hopes and aspirations for what lies ahead in this dynamic industry.
Bradley Stacey, a technology strategist at Bray Leino, expressed his excitement for moving away from PR stunts towards real-world use cases that provide entertainment and utility. He emphasized the importance of using AR to enhance the physical world in playful ways, rather than relying on gimmicks.
Amy Blackman, a thought partner at Spiro, focused on the intersection of technology, inclusion, and representation. She highlighted the potential for technology to create more human experiences and emphasized the importance of ensuring accessibility for all individuals.
Austin Bennett, director of creative technology at Momentum Worldwide, discussed the potential of AR and VR to create unique and mind-blowing experiences. He expressed his interest in bringing virtual experiences to people in real life, without the need for specialized devices.
Mark Mitchell, founding partner of Lively Agency, touched on the technological advances in the field, including the impact of 5G and the possibilities of remote surgeries using VR. He also mentioned the potential of technologies like Neuralink to extend reality in new and exciting ways.
Zara Kerwood, creative technology director at George P. Johnson UK, highlighted the role of these technologies as a springboard for creativity. She emphasized the importance of storytelling and the potential for brands to create richer and deeper experiences using AR and VR.
Overall, the leaders at the roundtable event expressed optimism and excitement for the future of AR and VR, emphasizing the potential for these technologies to revolutionize the way we interact with the world around us. Their insights provide a glimpse into the innovative and transformative possibilities that lie ahead in this fast-moving space.
