Introduction to Augmented Reality
Augmented reality (AR) is quickly becoming some of the interesting technologies within the digital space. Although often overshadowed by virtual reality (VR), AR is anticipated to take the lion’s share of the market. According to at least one estimate, the AR market will likely be price between $70bn and $75bn by 2023, while VR is anticipated to be price between $10bn and $15bn.
The Growing Demand for AR
Consumers appear to have the same opinion with these stats. Research by law firm Perkins Coie found that a majority (70%) said they expect AR to surpass VR when it comes to revenue. When asked when this may occur, 81% predicted it could be inside five years. This growing demand for AR is driven by its potential to boost our every day lives, from entertainment to education and beyond.
Current Applications of AR
Current applications of AR include product visualisation, virtual try-on, wayfinding, enhanced information and training. For instance, AR could be used to try on virtual clothes, see how furniture would look in your own home, or navigate through unfamiliar cities. These applications are only the start, and we will expect to see much more modern uses of AR in the long run.
The Future of AR
So, what does the long run hold for the technology on the subject of infrastructure and experience? As AR continues to evolve, we will expect to see improvements in areas similar to spatial audio, haptic feedback, and cloud rendering. These advancements will enable more immersive and interactive AR experiences, blurring the lines between the physical and digital worlds.
How Marketers Can Make Use of AR
Marketers could make use of AR to create engaging and interactive experiences for his or her customers. For example, AR could be used to create virtual product demos, enhance packaging, or provide interactive instructions. By leveraging AR, marketers can increase brand awareness, drive sales, and construct customer loyalty.
Conclusion
In conclusion, augmented reality is a rapidly growing technology that is anticipated to surpass virtual reality when it comes to revenue. With its potential to boost our every day lives, AR is an exciting space to look at. As the technology continues to evolve, we will expect to see recent and modern applications of AR. Marketers who embrace AR will have the ability to create engaging and interactive experiences for his or her customers, driving business growth and success.
