Snapchat’s Big Plans for the Future
Introduction to Snapchat’s New Ventures
Snapchat is one of the vital popular social media apps, and it’s moving beyond just taking selfies and using cute filters. The company has big plans for the longer term, including testing recent products and features to make the app more unique and helpful for its users. One of the best things they’re testing is Augmented Reality (AR), which is ready to make the platform even higher.
The Future of AR
Snapchat believes that AR might be in high demand in the longer term. To prepare for this, the platform has teamed up with Deloitte Digital to interview over 15,000 consumers across 15 countries. The goal was to measure the highest consumer AR trends and what they could mean for the longer term of gaming, shopping, communication, media, and entertainment. This collaboration has provided some necessary insights into the longer term of AR.
Key Findings
The survey showed that AR might be a giant thing in the longer term, with Snapchat concluding that by 2025, almost 75% of the worldwide population and all smartphone users might be frequent AR users. The company also found that AR will influence marketing, with 100 million people already using AR-enabled processes to buy online. This number is predicted to grow, making AR a significant part of individuals’s every day phone use.
The Impact of AR on Shopping
With the rise of ecommerce, Snapchat believes that users will find AR to be a useful tool for assurance and demonstration, adding one other layer to the growing use of AR for digital product promotions and display. This might be especially useful for brands, making AR a key a part of their marketing strategies.
The Potential of AR
There’s quite a lot of potential for Augmented Reality, and Snapchat is correct in believing that it should be a game-changer. Even if the outcomes don’t show it yet, once fully-functional AR glasses turn out to be available to consumers, the shift will occur fast, and AR will turn out to be much more popular.
Conclusion
In conclusion, Snapchat’s plans for the longer term are exciting, and their give attention to AR is a step in the appropriate direction. With the potential for AR to influence marketing, shopping, and more, it’s clear that Snapchat is on the appropriate track. As the corporate continues to check and develop recent features, it should be interesting to see how AR changes the best way we use social media and our phones. With the assistance of Nielsen research, Snapchat has also analyzed its reach of television viewers, showing that the corporate is committed to understanding its users and providing the very best experience possible.
