Luxury Brand Christian Dior Couture Sees Success with Virtual Try-On Campaign

Augmented reality (AR) technology has revolutionized the way consumers interact with brands, particularly in the fashion space. The ability to virtually try on products from the comfort of your own home has become a major selling point for many brands, and Christian Dior Couture is no exception.

As part of their “Rose des Vents” campaign, Christian Dior partnered with Perfect Corp. and Teads to create a virtual try-on experience for their high-end earrings. The results were impressive, with a significant increase in advertising recall, brand linkage, engagement, and purchase intent. Most notably, the campaign positively impacted Christian Dior’s brand perception, with a 17% increase in respondents recognizing the brand as premium.

One of the key factors contributing to the success of the campaign was the level of control that Teads had over the experience. By working with top publishers and developing the technology in-house, Teads was able to ensure that the virtual try-on experience was of the highest quality and closely mirrored the in-person experience of trying on the earrings.

Looking ahead, Teads and Christian Dior are exploring new opportunities for innovation in the world of cosmetics and beyond. The possibilities are endless, with discussions around how to bring fragrance to the internet and evoke emotions through virtual experiences.

Overall, the success of the “Rose des Vents” campaign demonstrates the power of AR technology in enhancing brand engagement and driving consumer interest. As brands continue to explore new ways to connect with their audiences, the future of virtual try-on experiences looks bright.