AR and VR in Healthcare Market Overview: Market Size, Growth, and Trends in 2023
The use of Augmented Reality (AR) and Virtual Reality (VR) in the healthcare industry is rapidly expanding, with a projected market size of USD 6.94 billion by 2030, according to a recent report by Market Research Future (MRFR). The market, which was valued at USD 0.41 billion in 2021, is expected to grow at a compound annual growth rate (CAGR) of 42.42% during the forecast period.
One of the key drivers of this growth is the increasing penetration of connected devices and the rising application of AR and VR in medical treatment and training. Technologies like “touch surgery” provide operating room doctors with a virtual view of the patient’s anatomy, enhancing precision and accuracy during complex surgeries. Additionally, the use of AR and VR platforms for storing patient data and medical images reduces the need for expensive screens and additional staff, leading to cost savings and improved efficiency.
AR and VR technologies are also being increasingly utilized for medical staff education and training. These technologies offer immersive learning experiences through anatomical visualization and simulation, enabling medical professionals to enhance their skills and knowledge. Patients can also benefit from AR-based learning modules, which help them better understand their treatment plans and care coordination.
The COVID-19 pandemic has further accelerated the adoption of AR and VR in healthcare, as virtual training, education, and patient care management became essential during the crisis. The shift towards remote work and telemedicine has highlighted the importance of these technologies in delivering efficient healthcare services.
North America currently dominates the AR and VR in healthcare market, with major manufacturers and vendors driving innovation in the region. However, the Asia-Pacific region is experiencing rapid growth, particularly in countries like China, Japan, and South Korea, where virtual reality technologies are being used for training, medical assistance, and e-learning.
Overall, the AR and VR in healthcare market is poised for significant growth in the coming years, driven by advancements in technology, increasing healthcare spending, and the need for more efficient and effective healthcare solutions.
