The Future of Real Estate Marketing: Embracing Digital Technology and Emerging Trends
Real Estate Marketing Goes Digital: How Technology is Transforming the Industry
Marketing has always been central to successful real estate sales, but the way buyers and properties connect has evolved significantly over the past decade. While traditional methods like placing signs on front lawns still have their place, digital technology has become the tool of choice for leading realtors. Virtual tours, augmented reality (AR) applications, and artificial intelligence (AI) are just three trends poised to revolutionize the industry.
Digital technology is now critical to successful real estate marketing. According to data from the National Association of Realtors (NAR), 97% of homebuyers used the internet to find a property in 2020. Recent figures show that more than four in ten homebuyers start their search online, with 50% finding their next property online. With the exception of the ‘silent generation,’ all generations are likely to see their new home online before contacting a realtor.
Without digital technology, real estate sales would be impossible, and over 90% of realtors use relevant tools daily, including social media, websites, and other channels. To truly stand out, realtors need to embrace emerging technologies.
1. Transforming the viewing experience with virtual tours
Virtual tours have become essential in the real estate industry, especially during the pandemic when in-person viewings were limited. These tours offer a more engaging experience for buyers and help sellers showcase their properties effectively. Listings with videos attract over 400% more attention, and properties with virtual tours sell faster and for higher prices.
2. Leveraging augmented reality in real estate marketing
Augmented reality applications allow buyers to visualize properties in different styles and layouts, enhancing their viewing experience. AR helps buyers imagine themselves living in a property by overlaying digital information to test different looks and furnishing styles.
3. How AI influences real estate
Artificial intelligence is revolutionizing real estate marketing by processing vast amounts of data to deliver personalized property recommendations. AI can also assist in connecting customers with the right agents and saving time by showing buyers properties that best match their requirements.
Embracing these emerging technologies can help real estate agents work smarter, accelerate property sales, and deliver a more customized client experience. As technologies like AI and AR continue to develop, real estate agents must stay ahead of the curve to succeed in the competitive market.
The future of real estate marketing is digital, and agents who understand and implement these technologies will position themselves as leaders in the industry. With advancements in AR and AI on the horizon, the real estate sector is only beginning to explore the full potential of technology in property sales.
