Exploring the Future of AR/VR Marketing: Trends, Benefits, and Challenges
The Future of AR/VR Marketing: A Look at the Growing Industry
Imagine being able to shop for a new outfit without leaving the comfort of your home. With virtual reality (VR) and augmented reality (AR) technologies, this dream scenario is becoming more of a reality. These technologies are not just for gaming or entertainment purposes; they are revolutionizing the way we interact with the world around us.
According to eMarketer, the number of VR users is expected to increase by 70 percent in the next two years, while AR users are expected to increase by 32 percent by 2020. The global installed base of ARCore and ARKit is also projected to reach over 4 billion by 2020, indicating a growing interest and investment in these technologies.
Industries across the board are starting to explore the potential of AR/VR, including the advertising industry. Marketers are finding new ways to engage with consumers through immersive and interactive experiences that capture their attention and curiosity.
While AR and VR offer different benefits to brands, they both provide unique opportunities for storytelling and audience engagement. AR allows brands to integrate their products into the user’s existing world, while VR immerses users in a completely virtual environment of the marketer’s choice.
Despite the potential of AR/VR marketing, there are challenges that need to be addressed, such as feasibility, scale, and ROI measurement. Brands are still figuring out what assets they need for AR/VR ads and how to measure the success of these campaigns.
However, the future of AR/VR marketing looks promising. As headsets become more affordable and user adoption increases, we can expect to see a wider variety of AR/VR content and greater scale in marketing efforts. Innovation will abound, with opportunities for socially connected VR experiences and a more connected real world through AR technologies.
As the industry continues to evolve, efforts are being made to standardize measurement and provide best practices for AR/VR advertising. With continued collaboration and education, the potential for AR/VR marketing is limitless.
To learn more about AR/VR terminology and stay updated on industry trends, check out the AR/VR Glossary.
