Introduction to TikTok for Business
TikTok has introduced a worldwide platform for marketers, called TikTok for Business, as a part of its first appearance on the Interactive Advertising Bureau’s (IAB) Digital Content NewFronts. This platform is a hub that can host the ByteDance-owned social video app’s promoting formats and services for marketers. The introduction of TikTok for Business is a natural next step for the platform, which has exploded in popularity lately but had fairly sparse offerings for brand partners.
New Advertising Formats
At the identical time, TikTok unveiled an augmented reality (AR) ad offering called "Branded Scan" that lets marketers create immersive branded experiences. Branded Scan is an exciting recent development that enables brands to create interactive and interesting ads that users can interact with. TikTok has also announced recent partnerships with Bare Tree Media, Subvrsive, and Tommy to assist speed up and scale its development of 2D and 3D technology for brands.
Creator Marketplace
TikTok also continues to check Creator Marketplace, a platform that debuted last 12 months in limited release. Creator Marketplace is designed to foster deeper collaborations between brands and influencers who’ve built a longtime following on the app. This platform allows brands to attach with popular creators and develop sponsored content that resonates with their target market.
The Future of Advertising on TikTok
The introduction of TikTok for Business and recent promoting formats akin to Branded Scan marks a brand new level of maturity for the app. TikTok’s growing audience is more likely to bring more brands onto its platform, and the app is well-positioned to grow to be a significant player within the digital promoting space. However, TikTok’s popularity primarily amongst younger consumers and teenagers with limited spending power may not appeal to marketers of big-ticket products. To address this, TikTok is diversifying its ad products to appeal to a wider range of brands.
How Branded Scan Works
Branded Scan is an AR ad format that enables marketers to create immersive branded experiences. The format has been in development since at the least early May and is predicted to be a key a part of TikTok’s promoting offerings. While the pricing for Branded Scan ads has not been announced, it’s more likely to be competitive with other AR ad formats akin to Snapchat’s AR lenses.
Other Advertising Formats
Aside from Branded Scan, TikTok offers a variety of other promoting formats, including TopView, brand takeovers, in-feed videos, and hashtag challenges. These formats at the moment are centralized under TikTok for Business, making it easier for marketers to access and use them. TikTok also provides tools for users to quickly make videos, add effects, and select a soundtrack, making it easy for brands to create engaging content.
Conclusion
The introduction of TikTok for Business and recent promoting formats akin to Branded Scan is an exciting development for marketers. With its growing audience and interesting ad formats, TikTok is well-positioned to grow to be a significant player within the digital promoting space. As the app continues to evolve and expand its offerings, it’s more likely to attract much more brands and marketers. Whether you are a seasoned marketer or simply starting out, TikTok is certainly price considering as a part of your digital promoting strategy.
