Introduction to TIME Immersive
Today, TIME launches a brand new augmented reality and virtual reality app called TIME Immersive. This app is accessible on each iOS and Android devices and is designed to showcase recent AR and VR projects from TIME. The first project featured in TIME Immersive is Landing on the Moon, which allows viewers to experience a scientifically and historically accurate cinematic recreation of the Apollo 11 landing in photo-real 3D on any table top at home.
Landing on the Moon Project
The Landing on the Moon project is sponsored by Jimmy Dean and produced in partnership with the Smithsonian’s National Air and Space Museum to have fun the fiftieth anniversary of the Apollo 11 landing. A teaser for Landing on the Moon can be available as a mobile web AR experience. This project is an excellent example of how TIME is using immersive technology to inform engaging stories and convey history to life.
Behind the Scenes of Landing on the Moon
The accuracy of Landing on the Moon is the results of nearly 20 years of painstaking research and artistry by John Knoll, Chief Creative Officer of Industrial Light & Magic. The project features immersive spatial sound design by Erik Lohr, RYOT’s head of audio, and a voice over by TIME’s Jeffrey Kluger. Led by TIME Enterprise and Immersive producer Tomi Omololu-Lange, Landing on the Moon is co-produced by TIME, Trigger – The Mixed Reality AgencyTM, John Knoll, the Smithsonian’s National Air and Space Museum and Smithsonian’s Digitization Program Office, RYOT, and Yahoo News.
Future of Immersive Content at TIME
The launch of TIME Immersive follows the announcement earlier this yr of two major immersive projects to be released by TIME: The March, which can offer audiences an unprecedented opportunity to experience the historic March on Washington for Jobs and Freedom in a groundbreaking room-scale, interactive virtual reality, and Space Explorers: The ISS Experience, an immersive documentary series filmed on and across the International Space Station. These projects exhibit TIME’s commitment to using immersive technology to inform modern and interesting stories.
Conclusion
The launch of TIME Immersive marks an exciting recent chapter on this planet of immersive content. With the discharge of Landing on the Moon and upcoming projects like The March and Space Explorers: The ISS Experience, TIME is pushing the boundaries of what is feasible with augmented and virtual reality. Whether you are a history buff, an area enthusiast, or simply someone who loves immersive technology, TIME Immersive has something to supply. To learn more about TIME’s immersive content, visit time.com/immersive or contact us at TIMEImmersive@time.com.
