Introduction to Augmented Reality Campaigns
Yahoo and Toyota have collaborated on a multi-channel campaign called "Says So Much" to advertise the 2023 Toyota Crown. This campaign includes an augmented reality (AR) experience that permits users to take a 360-degree virtual tour of the sedan’s interior and exterior. By scanning a QR code, users can pause at "educational hotspots" to realize deeper insights into the vehicle’s features.
Key Features of the Campaign
The campaign’s AR experience is a key component, allowing users to totally tour the automotive from the comfort of their very own space. Using the AR lens, consumers can walk across the automotive, sit in the motive force’s seat, and even go on a virtual drive. Additionally, the campaign includes digital out-of-home, banner display, and connected TV activations. This effort is the most recent in a string of AR-related promotions for Yahoo, following a growing interest within the space by brands.
Insights into Consumer Behavior
According to Yahoo, 80% of automotive shoppers are open to buying a vehicle online, making the category ripe for an experience that caters to mobile shopping. The latest AR experience sees Toyota adapting to the times with an in depth experience that customers can make the most of from anywhere. Through the hassle, Yahoo is in a position to provide Toyota with key consumer insights, including popularity of specific color selections and features, to assist the carmaker with planning and guidance for the longer term.
Other Notable AR Campaigns
The Toyota partnership isn’t Yahoo’s first foray into AR-related promotions. In 2021, Yahoo worked with Walmart on a vacation effort that included an AR version of an arcade claw game, encouraging consumers to gather virtual prizes. Yahoo also collaborated with Saks Fifth Avenue to develop an interactive AR selfie filter on Instagram that transports users to a Saks-inspired virtual world. Other firms, reminiscent of Snapchat, have also capitalized on the hype surrounding augmented reality, partnering with brands like Amazon, Disney, and American Eagle to create immersive experiences.
Conclusion
The "Says So Much" campaign by Yahoo and Toyota is a testament to the growing potential of augmented reality in marketing. By providing consumers with immersive and interactive experiences, brands can gain invaluable insights into consumer behavior and preferences. As using AR technology continues to expand, it would be exciting to see how brands adapt and innovate on this space to create engaging and effective campaigns. With the power to cater to mobile shopping and supply detailed product experiences, AR is ready to play a big role in the longer term of selling and promoting.
