Introduction to Augmented Reality in Travel
TripAdvisor has turn into one of the crucial well-known travel firms to explore the relatively recent and experimental field of augmented reality. This technology has the potential to revolutionize the way in which we experience travel, making it more interactive and informative.
What is Augmented Reality?
Augmented reality (AR) is a technology that superimposes digital information onto the true world, using a tool’s camera and GPS. This allows users to see labels, images, and other virtual objects overlaid on top of real-world locations.
TripAdvisor’s AR Upgrade
Recently, TripAdvisor upgraded its smartphone and iPad applications to incorporate AR capabilities. This recent feature allows users to make use of their device’s camera and GPS to discover points of interest and other markers contained within the TripAdvisor system. The app provides users with a label overlay on the screen, displaying information corresponding to the name, overall rating, and a link to the most important TripAdvisor site.
How it Works
The labels mechanically move or change to a different item because the user moves the camera view around a location. A map also shows the placement of the user and the direction they’re looking in, making it easier to navigate and find nearby attractions.
Previous Innovations
TripAdvisor has a history of innovating and improving its services. In February 2011, the corporate added Google StreetView services to its app, allowing users to explore destinations virtually. The app also features Virtual Tours, which enable travelers to preview a travel destination with TripAdvisor reviews and opinions superimposed over Street View from Google.
The Role of EveryTrail
The Virtual Tours feature is probably going the primary sign of how TripAdvisor will utilize technology and content from its recent acquisition, EveryTrail. This suggests that the corporate is committed to continuing to innovate and improve its services, using the most recent technologies to supply users with the perfect possible experience.
Conclusion
The integration of augmented reality into TripAdvisor’s app is an exciting development that has the potential to alter the way in which we experience travel. By providing users with interactive and informative overlays, TripAdvisor is making it easier for travelers to navigate and discover recent destinations. As the technology continues to evolve, it is going to be interesting to see how TripAdvisor and other travel firms use AR to boost the travel experience.
