Introduction to Augmented Reality in Fashion
The world of fashion and technology has collided in a novel way, due to a partnership between Snapchat and the Design Museum in London. This collaboration has brought augmented reality (AR) experiences to the museum’s exhibition, Rebel: 30 Years of London Fashion, which is sponsored by the renowned fashion brand, Alexander McQueen.
Bringing Fashion to Life with AR
As a part of the exhibit, visitors have the chance to explore a recreated backstage area at a London fashion show. This immersive experience allows them to delve into the world of fashion like never before. One of the important thing features of this exhibition is the usage of AR mirrors. Through these mirrors, visitors can try on nine different augmented reality lenses, each designed to duplicate a hairstyle and makeup look from various designers.
How the AR Experience Works
The AR experience is remarkably interactive. By swiping their hand across their face, visitors can easily switch between the several lenses, trying on various looks without actually having to vary their appearance physically. This revolutionary use of technology not only makes the experience fun and fascinating but additionally provides a novel way for people to explore and interact with fashion.
Collaboration and Creation
The creation of those AR lenses was a collaborative effort between Snapchat and the creative tech studio, Beyond. Speaking concerning the partnership, David Robustelli, founder and artistic director at Beyond, expressed his enthusiasm and admiration for the project. He highlighted the thrill of working with Snap to bring these iconic fashion looks to life in such an revolutionary and accessible way.
Conclusion
The integration of augmented reality into the Rebel: 30 Years of London Fashion exhibition marks a big step forward in how we experience and interact with fashion. By combining technology and magnificence, Snapchat and the Design Museum have created an immersive and fascinating experience that enables visitors to explore the world of fashion in a totally latest way. This partnership not only showcases the potential of AR in enhancing our cultural experiences but additionally underscores the evolving nature of the style industry, where technology and creativity come together to redefine the boundaries of favor and self-expression.
