Introduction to Augmented Reality Experience
The practice of using sound to trigger augmented reality interactions hasn’t been widely used, but a brand new experience is so impressive that it could kick off more use of the dynamic. In a brand new promotion for the upcoming film Candyman, Universal Pictures has launched a web-based AR experience that allows you to engage in one among the film franchise’s signature horror moments.
The Legend of Candyman
The film, which is a reboot of the cult classic original 1992 film based on Clive Barker’s short story, is a couple of ghost/demon named Candyman. When an individual says Candyman’s name five times while looking right into a mirror, he suddenly appears behind them, and attacks! The evergreen horror trope is so legendary that there are still individuals who refuse to say Candyman’s name while standing in front of a mirror in real life.
The AR Experience
Well, the courage of movie fans is now being tested by this latest AR marketing experience, because it compels you to open your device’s camera and start saying the ghost’s name. Increasingly, web-based AR is becoming a staple of Hollywood AR marketing, with various results. In this case, the Candyman AR experience really stands out as an incredibly accurate representation of the horror film franchise. When you say Candyman’s name a few times, the film’s trademark bees (an indication Candyman is coming!) begin to hover around your face and even follow you for those who move your face position.
The Outcome
It’s not spoiling it to say that after you say Candyman’s name a fifth time while looking into the virtual mirror (via your device’s camera), something pretty jarring happens, so this AR experience is just not for the faint of heart. If you chicken out, there’s also a reasonably interesting result while you select the "no way!" option. After completing the AR interaction, the film’s final latest trailer can also be unlocked for viewing in your browser. Completing the experience also allows access to an internet ticket buying process, which incorporates a map of theaters showing the film in your area.
The Film and Its Producer
The latest installment of the horror franchise was produced by Jordan Peele, the mind behind the hit Get Out film, so we will probably expect a least just a few comedic elements tossed in together with the horror. The film hits theaters on August 27, but for those who desire a taste of the legendary character, this sound-based AR experience is absolutely true to the theme of the unique film made so popular by the lead actor Tony Todd.
Conclusion
The Candyman AR experience is a singular and impressive use of sound to trigger augmented reality interactions. It’s an incredible example of how web-based AR could be used to create immersive and interesting experiences that bring fans closer to the film. With its accurate representation of the horror film franchise and its jarring consequence, this AR experience is certain to depart a long-lasting impression on those that dare to try it. So, for those who’re feeling brave, give it a attempt to see what happens while you say Candyman’s name five times in front of a mirror.
