Using Snapchat’s AR Filters to Reach Target Audiences

Introduction to Snapchat’s AR Filters

TikTok’s uncertain future within the United States is prompting marketers to think about diversifying their promoting channels to mitigate potential risks should the platform not be available to them in some unspecified time in the future. With Facebook and Instagram facing ongoing criticism for his or her user data practices, marketers are left to explore alternative platforms for reaching goal audiences that may help them maintain consumer trust, and Snapchat is probably going on many marketers’ and advertisers’ short lists.

The Opportunity with Snapchat

In such a climate of scrutiny and instability, Snapchat’s sponsored augmented reality filters present a novel opportunity to have interaction with audiences through immersive online experiences. Below, we explore other ways marketers can leverage Snapchat’s AR-filter features to not only capture attention and drive engagement, but additionally differentiate their brands in an increasingly competitive landscape.

Unique Ways to Leverage Snapchat’s AR Filters

Here are 15 unique ways marketers can leverage Snapchat’s AR filters:

1. Offer Virtual Try-Ons: Offering virtual try-ons for products akin to makeup, clothing, jewelry, and accessories is an excellent strategy to utilize Snapchat’s AR filters. You can actively engage consumers in a less sales-y social environment, get them interacting together with your brand, and drive them to buy.
2. Create A ‘Virtual Event Passport’ Campaign: Leverage Snapchat’s AR filters for a “virtual event passport” campaign, and invite users to attend virtual events or locations to gather digital stamps for rewards. This not only enhances engagement but additionally amplifies brand reach through shared user experiences.
3. Launch A ‘Scan To Solve’ Campaign: A brand could launch a “scan to unravel” campaign, where users are invited to unravel puzzles using AR filters. Each puzzle is a component of a series that unfolds right into a larger story that’s relevant to the brand.
4. Execute An Experience That Fits Your Customers’ Interests: How you creatively use Snapchat should align together with your understanding of who your customers are and what they’re excited about. Execute an AR filter experience that’s more likely to appeal to them.
5. Incorporate Elements Of Gamification Into Interactive Branded Filters: One unique way for a brand to leverage Snapchat’s recent AR-filter option is by creating interactive branded filters that incorporate gamification elements.
6. Use A Filter To Randomly Assign Users Different Identities: A filter that randomly assigns users different identities based on specific characteristics is a fun and interesting strategy to captivate an audience.
7. Engage Users With Interactive Mini-Games And Rewards: A brand could create interactive AR filters on Snapchat, akin to virtual makeup trials, that involve mini-games and rewards.
8. Establish Brand Identity With Snapchat’s Lens Web Builder: Snapchat’s recent AR-filter options give marketers a creative strategy to establish brand identity. Its Lens Web Builder is surprisingly easy to make use of and may enable marketers to boost content with their specific color schemes, logos, and creatives.
9. Create A Filter To Approximate Face-To-Face Interactions: We all wish we could have a face-to-face with each of our customers, but that’s not all the time possible. That’s where Snapchat’s sponsored AR filters are available.
10. Have Influencers Demo Your Offerings Using AR Filters: Harness the potential of influencers to show the capabilities of Snapchat’s AR filters.
11. Make It Fun For Fans To Bring Products Along For A Ride: AR filters work best to showcase stuff you wear or can bring right into a physical space. Brands can even leverage this technology to supply fans a probability to bring their product along for a ride.
12. Incorporate Easy Shareability To Reach A Wider Audience: Incorporating shareability and gamification is the proper way for a brand to leverage Snapchat’s recent AR filters.
13. Create Immersive Product Experiences: A novel strategy to use Snapchat’s AR filters is to create immersive product experiences.
14. Turn Unique AR Experiences Into Conversations: Brands can create unique AR experiences after they turn the content into conversations.
15. Create Experiences That Turn Users Into Brand Ambassadors: A novel way for brands to leverage Snapchat’s sponsored AR filters is to create interactive experiences that turn users into brand ambassadors.

Conclusion

Snapchat’s AR filters offer a novel opportunity for marketers to have interaction with audiences and differentiate their brands in a competitive landscape. By leveraging these filters in creative and interactive ways, marketers can capture attention, drive engagement, and construct brand awareness. Whether it’s through virtual try-ons, gamification, or immersive product experiences, Snapchat’s AR filters have the potential to revolutionize the best way marketers connect with their goal audiences. As the social media landscape continues to evolve, it’s essential for marketers to remain ahead of the curve and explore recent and progressive ways to leverage Snapchat’s AR filters to attain their marketing goals.