Five Ways Small Businesses Can Leverage Augmented Reality for Marketing and Customer Experience

Augmented reality (AR) technology has been making waves in the global market, with projections indicating that the industry will exceed $250 billion in the United States by 2028. As businesses strive to stay ahead of the curve and provide unique user experiences, many are turning to AR to enhance their marketing and customer relations strategies.

Here are five innovative ways that small businesses can leverage augmented reality to boost their marketing efforts and improve customer experience and loyalty:

1. **Videos**: AR filters on photos and videos have become a popular marketing tool, especially on social media platforms like Snapchat and TikTok. Brands can use AR to create engaging and interactive experiences for their customers, such as Pepsi’s AR-enhanced bus shelters campaign that generated buzz and excitement among consumers.

2. **Interactive packaging**: By incorporating QR codes that launch AR applications, brands can provide customers with additional information about products, interactive games, and exclusive giveaways. This not only enhances the customer experience but also promotes brand loyalty.

3. **Customer service**: AR can be used to demonstrate product features and provide in-store navigation assistance, as seen in Lowe’s in-store app that guides customers to products and notifies them of promotions. This immersive and interactive technology can enhance the overall customer service experience.

4. **Try-before-you-buy options**: Fashion and beauty brands are using AR to offer customers the ability to try on products virtually before making a purchase. Apps like Sephora Virtual Artist allow customers to experiment with different cosmetics, while apparel brands like Neiman Marcus and Gap use AR to enhance the try-on experience for customers.

5. **Immersive shopping experiences**: In-store AR experiences, such as the one at the Starbucks flagship in Shanghai, allow customers to unlock exclusive visuals and learn more about products. Alibaba has also launched virtual grocery stores in China, where customers can shop using the Yihaodian app.

As businesses continue to embrace new technologies, incorporating AR into their marketing and customer experience strategies can set them apart from the competition and create memorable experiences for their customers. By leveraging the power of augmented reality, small businesses can drive engagement, boost sales, and build lasting relationships with their customers.