Valentino Partners with Wanna for Virtual Try-On Experience
Introduction to Virtual Try-On
Luxury fashion house Valentino is taking its shopping experience to the following level by partnering with AR technology company Wanna. This collaboration allows shoppers to virtually try on items from Valentino’s Spring 2024 womenswear line using augmented reality technology.
How it Works
Shoppers can download the free Wanna Wear app on iOS to access this progressive feature. With the app, users can select items from the brand new collection, virtually try them on, and even take pictures of themselves "wearing" the garments. Each item comes with a "learn more" button, providing detailed information in regards to the piece, including its design, materials, and price.
Availability of the Collection
The Spring 2024 collection is now available for purchase on Valentino’s official website and of their boutiques. This signifies that after virtually trying on the items, customers can easily buy their favorite pieces online or visit a physical store.
Enhanced Customer Experience
According to Valentino, "More than a mere enhancement, this clothing VTO experience is a bespoke client engagement initiative." This statement highlights the brand’s commitment to providing a personalised and immersive experience for its customers. By leveraging AR technology, Valentino goals to bridge the gap between the physical and digital shopping experiences, making it more engaging and interactive.
Conclusion
The partnership between Valentino and Wanna marks a major step within the fusion of fashion and technology. By offering a virtual try-on feature, Valentino isn’t only enhancing the shopping experience but in addition embracing the longer term of fashion retail. This move is more likely to attract a younger demographic who’re more comfortable with technology and anticipating progressive experiences. As the style industry continues to evolve, it can be interesting to see how other brands follow suit and incorporate similar technologies into their retail strategies.
