Introduction to Breaking the Bias
On International Women’s Day, Vedanta Aluminium Business launched the ‘Vedanta#BreakTheBias’ Augmented Reality (AR) campaign on Instagram. The goal of the campaign is to encourage female students and professionals to explore a profession in manufacturing, an industry with the bottom gender diversity. The Vedanta#BreakTheBias AR selfie filter allows users to assume themselves wearing hard hats and safety vests while standing in front of a producing site.
How to Participate within the Campaign
To check out the Vedanta#BreakTheBias filter, users can visit Vedanta Aluminium’s Instagram handle (@vedantaaluminumbusiness), click on the filters section, and choose Vedanta#BreakTheBias. The AR ad features phrases like ‘Shout-out to women in manufacturing’ and #BreakTheBias, aiming to encourage each men and ladies to share pictures on their Instagram accounts and encourage women to pursue manufacturing careers.
The Gender Gap in Manufacturing
Women are underrepresented within the manufacturing and heavy engineering sectors globally. Despite the growing interest in STEM (Science, Technology, Engineering, and Mathematics) disciplines, manufacturing is just not a well-liked profession selection for ladies. India’s manufacturing industry is rapidly improving, with smart automation and cutting-edge digital solutions being applied at manufacturing plants like Vedanta Aluminum, providing exciting job opportunities. However, a lack of knowledge has hindered women from pursuing manufacturing careers.
Vedanta Aluminium’s Commitment to Diversity and Inclusion
Vedanta Aluminium works on core pillars of equitable workplace practices, resembling gender-agnostic employment functions, to handle the pervasive gender gap and construct a culture of diversity and inclusion. Women are hired based on their attitude, desire to learn and grow, and solid educational and technical qualifications. They are then given the perfect possible instruction from international experts and cultivated professionally by the leadership.
Empowering Women within the Workplace
High-potential employees are given classroom training, executive coaching, mentoring, and are placed in accelerated growth programs. They are supplied with an ecosystem designed to make sure they’re supported at various life stages, with world-class townships having ultra-modern amenities, resembling hospitals, schools, day-care centers, swimming pools, stadiums, gyms, and advanced security systems, combined with industry-leading people-practices.
Conclusion
The Vedanta#BreakTheBias campaign goals to interrupt the bias against women in manufacturing and encourage them to pursue careers on this field. By providing a supportive ecosystem and equal opportunities, Vedanta Aluminium is committed to empowering women within the workplace. As the manufacturing industry continues to grow and evolve, it is important to handle the gender gap and supply opportunities for ladies to succeed. By joining the campaign and sharing the Vedanta#BreakTheBias filter, we are able to encourage a brand new generation of ladies to pursue careers in manufacturing and break the bias once and for all.
