Introducing the Versace Mercury Sneaker Collection in Partnership with Snapchat

Versace Partners with Snapchat to Launch Mercury Sneaker Collection

Versace is stepping into the digital realm with the launch of its latest sneaker collection, Mercury, in collaboration with Snapchat. The luxury fashion house is bringing its futuristic footwear innovation to life through a series of interactive experiences that blur the lines between the physical and digital worlds.

Snapchatters can now immerse themselves in the world of Versace Mercury through an augmented reality try-on Lens on the popular social media platform. By tapping and breaking a virtual stone, users can unveil the sleek design of the Mercury sneaker and try it on in 3D, thanks to Snapchat’s cutting-edge AR technology.

But the partnership doesn’t stop there. Starting June 4th, Snapchatters can also dress up their Bitmoji avatars in the Versace Mercury sneakers, along with a selection of 12 exclusive pieces from the fashion house. By redeeming tokens in the Token Shop on Snapchat, users can access the entire digital collection, with prices ranging from 100 to 1,100 tokens. And stay tuned, as more Versace styles will be added to the Bitmoji collection later this month.

To unlock the Versace Mercury collection for Bitmoji, simply navigate to your Profile screen on Snapchat, tap on the hanger icon to access the Bitmoji outfits section, and then click on the Versace logo to view the collection.

With this innovative partnership, Versace and Snapchat are redefining the way fashion enthusiasts engage with luxury brands in the digital age. Don’t miss out on the chance to experience the cutting-edge Mercury sneaker collection in a whole new way.

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