Introduction to Virtual Reality in Marketing
Virtual reality (VR) is a technology that permits users to experience a simulated environment in a very immersive way. This technology has been around for some time, however it’s only recently that it’s began to realize traction within the marketing world. With the discharge of recent devices reminiscent of Facebook’s Oculus Quest, VR is becoming more accessible and reasonably priced for consumers. This has opened up recent opportunities for marketers to create and deliver VR content to a wider audience.
What is Virtual Reality?
In easy terms, virtual reality refers to interactive software solutions that place the user in a novel three-dimensional environment. Unlike augmented reality (AR), which adds digital objects to the physical world, VR creates a wholly simulated environment that users can immerse themselves in. This will be achieved through gesture-responsive headsets, 360-degree videos, or other devices that allow users to explore and interact with virtual environments.
How Virtual Reality is Used in Marketing
Virtual reality has the potential to revolutionize the way in which marketers engage with their customers. By offering unique and immersive experiences, marketers can drive a brand new level of engagement and interaction with their brand. For example, National Geographic used a 360-degree video to offer users a virtual tour of Victoria Falls. This kind of experience will be used to showcase products, show services, or just to create an emotional reference to customers.
3 Virtual Reality Trends to Watch Out for in 2019
1. Standalone Headsets
The launch of standalone headsets reminiscent of Oculus Quest is a major development within the VR market. These headsets offer greater freedom of movement and more immersive experiences, making them ideal for marketing applications. Marketers can use these headsets to create interactive product demonstrations, virtual reality advertisements, or immersive brand experiences.
2. VR-based Native Advertising
VR-based native promoting is a trend that is expected to realize traction in 2019. This involves creating immersive, interactive experiences that allow users to have interaction with services or products in a more meaningful way. For example, an organization could create a virtual reality experience that permits users to explore a services or products in a more interactive and immersive way.
3. VR-enabled Product Design
Virtual reality isn’t just limited to gaming and entertainment. It’s also getting used in product design and development. Companies reminiscent of Gravity Sketch are using VR to create integrated workflows that allow designers, engineers, and marketers to collaborate more effectively. This trend is predicted to proceed in 2019, with more corporations using VR to speed up product development and improve customer engagement.
The Future of VR in Marketing
As consumers develop into more sophisticated, marketers might want to devise recent and revolutionary ways to have interaction with them. Virtual reality is one technology that is expected to play a major role on this. With its ability to create immersive, interactive experiences, VR has the potential to revolutionize the way in which marketers engage with their customers. As more corporations begin to experiment with VR, we will expect to see recent and revolutionary applications of this technology within the marketing world.
Conclusion
Virtual reality is a technology that is expected to have a major impact on the marketing world in 2019. With its ability to create immersive, interactive experiences, VR has the potential to drive a brand new level of engagement and interaction with customers. By understanding the most recent trends and developments in VR, marketers can stay ahead of the curve and create revolutionary, effective marketing campaigns that resonate with their audience. Whether it’s through standalone headsets, VR-based native promoting, or VR-enabled product design, virtual reality is a technology that is definitely price exploring in 2019.
