Exploring the Future of Marketing with XRii: A Conversation with COO Liam Scammell at Advertising Week APAC
XRii Revolutionizing Brand Engagement with Cutting-Edge Interactive Solutions
From augmented reality (AR) bringing doctors’ eyes and ears to remote medical exams to mixed reality revolutionizing aviation maintenance and Apple’s VR headset predicted to change the world, it is evident that modern times are ushering in new forms of reality. XRii, a leading marketing platform in Australia, is at the forefront of this mixed reality space, revolutionizing brand engagement and conversions with cutting-edge interactive solutions.
In a recent interview with AZK Media managing director Azadeh Williams, Liam Scammell, Chief Operating Officer at XRii, discussed how the company is not just pushing boundaries in marketing and engagement, but eliminating them. The conversation took place at Advertising Week APAC against the backdrop of Sydney’s iconic Luna Park, where they delved into topics such as loyalty, shifting marketing trends, and the power of AR in revolutionizing customer and fan engagement.
Australia is currently experiencing a wave of exciting innovations in technology and marketing, and XRii is well-positioned to capitalize on this buzz. Scammell highlighted XRii’s unique approach to loyalty, incorporating AR and geo-mapping to help brands stand out in the competitive attention economy. By offering businesses new ways to engage with their customers, XRii is paving the way for a fresh and innovative approach to loyalty solutions.
As traditional marketing strategies evolve rapidly, driven by technological advancements, XRii is integrating augmented reality and mixed reality into its marketing strategies. Scammell emphasized the influence of emerging technologies like Apple Vision Pro on marketing trends, stating that advancements in technology continue to shape how marketers adapt to new technologies with AR, mixed reality, and blended reality.
To create buzz around its offerings and establish its presence with local brands, XRii organized an engaging AR scavenger hunt at Advertising Week. This initiative not only expands their network but also showcases the potential of AR technology to engage audiences in new and exciting ways.
With a strong foothold in the sports sector, XRii is now expanding its reach to other industries. Scammell highlighted the diverse range of events where XRii’s technology can make a significant impact, from conferences to music festivals. By partnering with a local PR agency like AZK Media, XRii aims to amplify its message, create connections, and drive inbound lead generation for continued growth and success in the mixed reality space.
