Introduction to Augmented Reality Ads on YouTube
YouTube has introduced a brand new way for advertisers to achieve their audience: augmented reality (AR) ads. This feature, announced at Cannes, allows brands to create AR experiences for YouTube users. The launch partner for this feature was MAC Cosmetics, which enabled users to virtually try on lipstick while watching makeup tutorials.
How AR Ads Work on YouTube
The AR ads will likely be available to brands later this summer through YouTube’s FameBit, its influencer marketing platform. This implies that advertisers will give you the chance to trace brand interest, lift, and view-through-conversion, in addition to the impact on Google search. The experience is anticipated to extend interest within the format amongst brands, as agency executives say that AR is rising in popularity amongst advertisers.
The Rise of Augmented Reality
Interest in AR is increasing, with more brands experimenting with the format. This is due partly to the rise of web-based AR, in addition to investments within the format by Facebook and Instagram. Agency executives say that AR isn’t any longer limited to area of interest platforms like Snapchat, but is now getting used by brands in various categories, including beauty, fashion, and automotive.
AR within the Beauty Industry
AR is sensible for the wonder industry, because it aligns with consumers’ love for selfies and AR lenses. The technology for facial recognition is robust, making it ideal for virtual try-ons of makeup and other beauty products. Alper Guler, co-founder of QReal, an augmented-reality-focused company, says that he expects the technology to enhance in the approaching years, allowing for more virtual try-ons of bijou and clothing.
Benefits of AR Ads
AR ads provide a way for brands to supply utility to customers, constructing relationships and providing shopping or product usage experience. Patrick Givens, vp at VaynerMedia, says that brands wish to support shopping experience and ultimately construct relationships, and AR is an amazing solution to achieve this. The YouTube and MAC collaboration demonstrates how platforms are beginning to lean in to make use of cases that provide value to users beyond easy entertainment.
Conclusion
The introduction of AR ads on YouTube is a big development within the promoting industry. With the potential to achieve 2 billion monthly lively users, AR ads offer a brand new way for brands to attach with their audience. As the technology continues to enhance, we are able to expect to see more brands using AR to supply utility and construct relationships with customers. Whether it’s virtual try-ons or other interactive experiences, AR ads are set to vary the best way we interact with brands online.
